GeelongPort unveils new brand and new strategy for Port’s future

GeelongPort CEO Brett Winter
GeelongPort CEO Brett Winter at today’s brand and strategy launch

Victoria’s largest regional port has unveiled a new brand identity along with a renewed strategy for the Port of Geelong’s future and its potential for offering port users a compelling reason to integrate their operations with the Geelong region.

GeelongPort Chief Executive, Brett Winter, announced Wednesday that GeelongPort would look to be considered as “more than just a port of call; GeelongPort provides an opportunity for port customers to integrate their operations locally and take advantage of the benefits Geelong has to offer.”

“Today we’re very excited to introduce a fresh new look for GeelongPort and a robust strategy that will enable our customers to connect with their markets more effectively than ever before,” said Mr Winter.

“The Port of Geelong is the largest and most important bulk cargo port in the state.

“The Port already handles a quarter of Victoria’s exports, contributing almost 450 million dollars to the state’s economy.

“By 2035, the Port of Geelong is predicted to handle more than 18 million tonnes of imports and exports, generating 3,100 jobs and strengthening its position as a leading employer in the local region.

“Our rural regions rely on GeelongPort to help move key bulk and break bulk goods, including crude oil, petroleum products, chemicals, steel, woodchips, fertilisers and grains, without having to bear the brunt of costs associated with a capital city port.”

“At GeelongPort, we see ourselves as custodians of a legacy stretching back more than a century to the formation of the Geelong Harbour Trust in 1905.

“We are all part of this legacy and we share the responsibility for carrying this forward, building upon the foundation that many before us have worked hard to create.

“The new GeelongPort wave logo is a symbol of this enduring pursuit of prosperity for our customers, our people and the community,” said Mr Winter.

Mr Winter said GeelongPort’s vision of being Victoria’s premier bulk port was underpinned by a commitment to the health and wellbeing of its people and environment, as well as a focus on providing reliable, efficient assets and services.

A recent economic impact study found that trade and employment in the Port of Geelong is forecast to increase by 50% by 2035.

Such unprecedented growth within the next two decades is expected to boost confidence in industry, promote investment in infrastructure, and contribute significantly to the region’s prosperity.

“GeelongPort currently has land available to help drive these growth opportunities,” said Mr Winter.

“We have capacity at Corio Quay and Lascelles Wharf that would give port users the excellent connectivity Geelong offers, including excellent access via road, rail, sea or air and a well-developed transport network with fast and efficient connectivity between Victoria’s two largest cities and beyond.”